How to spot a fake Canada Goose jacket

Canada Goose is one of the most faked jackets in the world, and the fakes have got good. I check every Canada Goose piece by hand before it's listed, and these are the things I look at first. No single check proves a jacket is real, so go through all of them.

The quick checks

• Hologram label sewn inside, with a polar bear that shifts as you tilt it.
• Arctic disc on the sleeve: sharp, dense embroidery and correct spelling.
• Fur: real coyote on older jackets, no fur at all on recent ones.
• Down: soft and even, not lumpy or full of feather quills.
• Price and seller: a 'new' jacket at a fraction of RRP from a random seller is the biggest red flag of all.

1. The hologram label

Modern Canada Goose jackets have a holographic security label stitched inside, usually near the inside pocket or on the internal tag. You should see a polar bear and Canada Goose detail that changes as you move it in the light. Fakes often have a flat, printed sticker, a label that doesn't shift, or no hologram at all.

Older jackets can predate the current label, so a missing hologram on a genuinely old piece isn't automatically a fake. It just means the other checks matter more.

2. The Arctic disc

The round patch on the upper arm is the first thing counterfeiters copy and the first place they slip up. On a real disc the embroidery is dense and crisp, the map has texture, the maple leaf is the right shape, and every word is spelt correctly. Fakes often have thin or fuzzy stitching, wrong colours, misshapen leaves and, surprisingly often, spelling mistakes in 'Canada' or 'Arctic'.

The standard disc is red, white and blue. Black Label pieces have an all-black disc. A black disc on a jacket that's never been made in the Black Label range is worth questioning.

3. The fur (or no fur)

Older Canada Goose parkas with fur trims use real coyote fur. It's dense, soft, varied in colour, and the hairs have different lengths. Fake fur tends to be too uniform, overly fluffy, shiny or scraggly.

Canada Goose stopped using fur in new production in 2022, so a current-season style with a fur trim is a red flag.

4. The down

Canada Goose jackets are filled with high-quality down. Squeeze a panel: it should feel soft, even and spring back. Lumpy filling, flat spots or sharp feather quills poking through the fabric suggest cheap feather filling, which is common in fakes.

5. Labels, zips and buttons

• Labels: neatly stitched all the way round, with even, well-spaced lettering. Fakes often have wonky stitching or bubbled, badly attached tags.
• Zip pullers: the Canada Goose lettering should be crisp and bold, and the puller should feel solid.
• Buttons and poppers: real ones have a matte finish and clean, deep lettering. Shiny, light silver or shallow-stamped buttons are a warning sign.
• Colours and models: check that the colour and style actually exist. Fakes are sometimes made in colourways Canada Goose never sold.

6. Price and seller

Canada Goose rarely discounts. A preloved jacket can be good value, but a 'brand new with tags' jacket at a third of RRP is almost always fake. Buy from sellers with a long history and real reviews, and ask for photos of the hologram, disc and inside labels before you pay.

Still not sure?

Send us photos and we'll check it: our authentication service costs £1.49. For fit, read our Canada Goose sizing guide.

Checked Canada Goose in stock now

• Lodge Jacket, Ink Navy, Men's Large
• Lodge Hoody Black Label, Boulder Grey, Men's 3XL
• Brookvale Hoody, Black, Women's Small
• HyBridge Knit Quarter Zip, Black, Men's Medium

Every Canada Goose piece we sell is authenticated by hand. See all Canada Goose in stock.